Carina Sorrentino

Freelance Writer & Content Strategist

Boston, MA

Food and travel enthusiast, with a passion for writing. By day I work as a Content Strategist for various clients. In my spare time I cover topics ranging from marketing trends to lifestyle advice. I have been writing since I could hold a pen (before laptops were a thing). Let me know how I can contribute to your publication!

Carina Sorrentino

Freelance Writer & Content Strategist

Boston, MA

Is It Time For You To Explore Content Optimization?
The word optimize tends to pop up almost daily in the marketing lexicon, whether it’s in reference to your paid social ads or your project management processes. But what about content optimization? How can you make the best and most effective use of your content if it’s been piling up for a few years?
The Content Standard
So, You Want to Launch a Video Content Strategy?
You’ve heard all of the stats—demand for video content is growing rapidly, and using video in your content marketing strategy increases traffic and engagement. But how should you approach creating video content from the ground up?
The Content Standard
Puma and America’s Test Kitchen on 2019’s Content Marketing Trends to Watch
With the launch of Instagram TV, the rise of shoppable content, and countless Google algorithm updates, 2018 was a big year for content marketers. To say that the digital world is constantly changing would be an understatement. In order to keep up, we collected five of the top trends to watch according to some of digital marketing’s biggest names at the 2018 Young Women In Digital networking conference.
The Content Standard
Lessons from theSkimm on Building a Strong Brand Voice
They say necessity is the mother of invention, and necessity is exactly what prompted Carly Zakin and Danielle Weisberg to start the email newsletter theSkimm just six years ago. What began as a way to bring their peers a digestible and reliable stream of news has grown into a daily source of content for millennial women, with a unique brand voice to match.
The Content Standard
Back to Our Storytelling Roots: Content Marketing Lessons We Can Learn From Anthony Bourdain’s Legacy
Anthony Bourdain was known as many things: a “bad boy” TV personality, a talented chef, a partier, and an honest writer. No matter how you might describe him in a few words, everyone from his colleagues at CNN to Chrissy Teigen have, above all else, praised him as an incredible storyteller since his untimely death last week.
The Content Standard
Your College Years Are Great, But They Don’t Have To Be The Best Years Of Your Life
I graduated from college a mere nine months ago, and something absolutely unthinkable happened: my life went on. I thought for sure that the minute I crossed that stage and received the diploma, I was instantly going to be severed from the amazing life I had known for the past four years. No more Wednesday nights spent running in the rain to a house party where the floors were sticky enough to pull my shoes off.
Thought Catalog
10 Reasons Why You Should Work At A Restaurant At Least Once In Your Life
What was your first job? Maybe you were a babysitter, a cashier at a grocery store or working retail. But, if you were me, you worked in a restaurant. There is a lot of controversy that surrounds the restaurant industry- what workers deserve, the ethics of tipping or the true nature of the work.
Thought Catalog
5 Reasons You Need To Maintain Your Picky Attitude (About Everything)
Thought Catalog
6 Ways To Give Thanks To Yourself When You're Alone On Thanksgiving
Thanksgiving is a day that rings synonymous with family, pumpkin pie and a murky North American history. While most flock home to help their moms cook turkeys and catch up with all of the cousins, there are those of us who are too far from home or have obligations that leave us celebrating solo. Timing and money meant Thanksgiving with the family just wasn’t a viable option, and this is true for so many other Millennials.
Elite Daily
Dutchmen continue traditional service with the Miracle League
On Saturday, September 20, members of the Union Football team ventured to East Greenbush for their annual day of volunteer service with The Miracle League. The Miracle League was founded in 1999 as a response to the overwhelming number of disabled children in Atlanta, GA who had never received the opportunity to participate in sports.
Union Athletics
Finding Ethics In a Small Liberal Arts School
The bonds of kinship which unite the human race are those which lead to ethical decision making. While this may be a strong assertion to make up front, I beg you to consider the bonds that are formed within the walls of our small, Upstate New York liberal arts college. My knowledge of ethical behavior, or the rights and wrongs in life, have been reinforced through my time at Union College, an environment where I feel that ethical behavior flourishes for many reasons.
Arts And Humanities In The 21st Century Workplace
Tony Cokes, artist, discusses ‘Distracted Wreading’ exhibit
This week Karp Hall, Union’s newest academic building was transformed into a platform for the multimedia exhibit, entitled “Distracted Wreading [From Structural Film to Digital Poetics].”. The event featured “media viewing stations presenting word films by avant-gardists, structural filmmakers and contemporary video artists.”.
Concordiensis, Union College

About

Carina Sorrentino

content strategy

media planning

writing

drawing

communicating

public speaking

editing

critical thinking

creative writing

leadership

social networking

SEO

In college I was the News Editor for our campus newspaper and wrote 1-2 articles a week for 2.5 years. I loved the additional outlet that writing gave me, and have tried to keep up with my passion as I move through different phases of my life.

After graduating I relocated to Boston to work in marketing and advertising. My passion for writing and content brought me to my current position as a Content Strategist. Outside of my day job I still love to doodle in my notebook and write about the world around me!